#Dominos new logo tv
The national TV campaign, beginning today, highlights Patrick Doyle, Domino's Pizza president and CEO, riding along with and gathering direct feedback from current Domino's delivery experts during actual pizza deliveries. "We are excited to partner with Domino's Pizza to design a worldwide, game-changing delivery experience for its customers by co-creating the Ultimate Delivery Vehicle." "The Local Motors Community of over 18,000 enthusiasts, established in the principles of open source and co-creation, generates vehicles of the future," said Jay Rogers, Local Motors CEO and co-founder. Domino's will be giving out more than $50,000 in prizes throughout the competition stages to consumers who submit ideas and designs. Consumers and enthusiasts can submit a design idea by visiting - where they can take part in several stages of design competitions including exterior, packaging, interior and surfacing. "But one thing is for certain: we are always striving to get better - and while we are known as the delivery experts, we aren't stopping there when it comes to ensuring the best pizza delivery experience possible for our customers."ĭomino's is partnering with Local Motors, a Phoenix-based open source, community-driven automobile designer and manufacturer. "Part of the excitement of this campaign is that none of us is really sure how the design will end up, or what it will feature," said Russell Weiner, Domino's Pizza chief marketing officer. alone, and join consumers and car enthusiasts in the excitement and intrigue of what the Ultimate Delivery Vehicle could eventually become. Domino's and its delivery experts cover 10 million miles each week in the U.S. In an unprecedented move, Domino's will launch the first national television campaign around consumers designing a pizza delivery vehicle - from the wheels up.
13, 2012 /PRNewswire via COMTEX/ -After pioneering pizza delivery with innovations such as the Heatwave Bag, corrugated pizza box, magnetic car topper and Domino's Tracker(TM) - Domino's Pizza (NYSE: DPZ) is looking to revolutionize delivery once again.īeginning today, the recognized world leader in pizza delivery launches a national campaign as unique as anything in its proud 52-year history, asking consumers to contribute to a whole new pizza delivery experience by helping design the Ultimate Delivery Vehicle. Video: Domino's Ultimate Delivery Vehicle Contestĭomino's Pizza Reinventing Itself on the Road, Asking Consumers to Help Design the Ultimate Delivery VehicleĪNN ARBOR, Mich., Aug. Here's an ad for the delivery vehicle contest, as well as a press release. They're not going to let you eat there quite yet, but "about a dozen" concept stores will get "open kitchens.big-screen TVs, kiosks where customers can place their orders, comfortable seating, a counter for grab-and-go items such as salads, and chalkboards where customers can leave suggestions."Īnd they're not just talking suggestions about the pizza: Domino's has also launched an " Ultimate Delivery Vehicle" contest in which they solicit suggestions from their customers for a custom-built delivery vehicle.
#Dominos new logo update
Some locations are also getting a style update as Domino's has seen a huge bump in pickup orders, which now comprise 30% of all orders.
This is the first time the logo has been redesigned in about 15 years. (Hey, they're not the only chain going that route.)Īnyway, sometimes it will appear with the text and sometimes it will just be the Domino image. So, many things that involve dough and/or sauce. Domino's is getting a makeover: the faux artisanal pizza chain will replace its current compact diamond-shaped logo with a more linear one that no longer includes the word "pizza." Do they no longer want to be associated with pizza? Domino's chief marketing officer Russell Weiner told AdAge, "So much of our menu is beyond pizza right now that we feel like we're more than just a pizza place." Things on Domino's menu that are not pizza: Pasta, chicken wings, sandwiches, stuffed cheesy bread, bread bites, bread sticks, cinnamon bread sticks, and chocolate lava cake.
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